Lynx win boosts season ticket sales

5:29 PM, Oct 14, 2013   |    comments
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MINNEAPOLIS - The Minnesota Lynx dynasty wasn't built overnight.

After 15 seasons, the team has won a pair of WNBA Championships in the last three years.

"We think that the Lynx are examples of what professional athletes should be in their personal as well as professional life," said season-ticket holder Ann Adams said.

Adams has had season tickets since 1999, the very first year the Lynx were created.

The Lynx have one of the most loyal fan bases in the WBNA. Each championship only draws in more interest.

"We've seen so much growth," said Director of Business Operations Carley Knox.

The team already sold 500 new season tickets for 2014 bringing the total to about 2,500. But when you look at the numbers, women sports still has a long way to go.

This year the average attendance for a Lynx game was 9,000 compared to 16,000 for the Timberwolves.

The Lynx second championship is helping change that, according to Nicole LaVoi, the associate director for the Tucker Center for Research on Girls and Women in sport.

LaVoi believes people are interested but the lack of media coverage perpetuates the myth that women sports aren't as exciting as men's athletics.

"There is a very big fan base for women's sports and if the media covered it every day, front page, color spread, there would be more interest," she said.

The media coverage of the Lynx championship this year is more widespread than their win in 2011, according to LaVoi.

She says that sets other women in sport up for success.

(Copyright 2013 by KARE. All Rights Reserved. This material may not be published, broadcast, rewritten or redistributed.)

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