GOLDEN VALLEY, Minn--Gone are the days when women had to make do wearing cycling clothing designed for men. Enter Moxie Cycling Company. Created by Brooke Freiborg and Deb Amorde, Moxie makes and sells jerseys for women.
"Moxie Cycling Company was born out of a need we identified in the marketplace. Since 2009, we have participated in RAGBRAI, the oldest and largest cycling touring event spanning 450 miles over seven days," Freiborg told us.
Amorde added, "In our inaugural year, we learned (the hard way) that seemingly simple cycling apparel has been built for very specific reasons. The technical design is more complex than just a yoga tank top or even a comparable tri-top. Lesson learned; we set out to make an investment in performance-oriented, yet stylish cycling tank top jerseys. We found nothing - so we did what any determined woman would do - we took it upon ourselves to develop our own jersey."
Their prototype became the inspiration for what is Moxie Cycling today. It's all built on the belief that women should never have to compromise performance, comfort or style.
Now that is "moxie."
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