Media companies, Pinterest team up to offer healthy meal options

4:39 PM, Feb 26, 2013   |    comments
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WASHINGTON, DC - Five of America's largest media companies, as well as Pinterest, have announced a new collaboration in hopes of making it easier for families to put nutritious meals on the table every day.

In support of the program, Let's Move!, Condé Nast, Hearst Magazines, Meredith, Food Network and Time, Inc. are working in collaboration with the Partnership for a Healthier America and USDA's MyPlate.

The program will label, compile and promote recipes on their most popular cooking websites, which collectively garnered 150 million views in January alone. More than 3,000 recipes have been identified across 18 websites, and on Tuesday nearly 1,000 of these recipes have been collected on a new Pinterest page associated with the effort.

"As a mom, I know how challenging it can be to think of new meal ideas that your kids will like and that will be good for them," said First Lady Michelle Obama in a news release. "This partnership takes the guess work out of finding healthier recipes and gives parents the information and the tools they need to make healthy choices for their families every day."

Below is a list of publications participating in this collaborative effort:

  • Allrecipes.com
  • Better Homes & Gardens
  • CookingLight.com
  • CountryLiving.com
  • Delish.com
  • Diabeticliving.com
  • EatingWell.com
  • Epicurious.com
  • Everyday with Rachael Ray
  • FamilyCircle.com
  • FoodNetwork.com
  • GoodHousekeeping.com
  • MyRecipes.com
  • Parents.com
  • RealSimple.com
  • Redbook.com
  • Recipe.com
  • Woman'sDay.com

For more information on this partnership, visit www.pinterest.com/MyPlateRecipes.

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