Keep the Momentum Going

4:10 PM, Apr 17, 2013   |    comments
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Keep the Momentum Going

Through eleven weeks of the KARE 11 Great Green Challenge, viewers witnessed recycling champion Meteorologist Laura Betker raise awareness with her co-workers and change behaviors. Laura's successful experience is motivating people in businesses throughout the metro region to start or increase recycling efforts.

Each week leading up to Earth Day, Laura tackled a different aspect of going green at work. First, she secured management's support for the effort. Next, she went dumpster diving to discover what was in their garbage. She learned 30 percent of what was in the dumpster could be recycled.

She set out to help co-workers understand how to reduce the amount of material that went to the dumpster through efforts to reduce, recycle and reuse. All episodes can be viewed on KARE 11's website. The steps include:

 ·         Find a Champion

  • Look in the Bin
  • Reducing Waste
  • Troubleshooting the Program
  • Don't Throw It Away
  • Reducing Waste at Meetings
  • Composting
  • Buying Green Products
  • Eco-Friendly Landscaping
  • Train Your Staff

Several of these steps will save your business money. Plus, when companies start or increase recycling efforts, we all benefit. Recycling saves energy, benefits our economy and protects our natural resources.

Minnesotans recycle more than 2 million tons of material annually, but there is room for improvement. Recent studies show 21 percent of our trash is recyclable paper and more than half of the people in Minnesota don't recycle at all.

Rethink Recycling congratulates Laura Betker and KARE 11 for the tremendous progress they've made in just 11 weeks. They are a terrific example for others.

Follow KARE 11's lead in going green at work. Rethink Recycling has free resources to help you. Visit to learn more. Then we encourage you to take the pledge to start or improve recycling at your workplace or business. Be a champion, take the pledge, and join the Recycling Revolution today!

See a list of the great companies that have taken the pledge here.

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