Long wait in the cold for season’s hottest new toy

2:47 PM, Nov 16, 2006   |    comments
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It has the kind of hype usually reserved for rock stars and hit movies, but this time the buzz surrounds Sony’s much anticipated Playstation 3 computer game. While the wait is nearly over, good luck trying to get your hands on one. "I’m number one in line," college student Doug Ruth, Jr. told us. Ruth and about 40 others are camping out in front of Best Buy’s Minnetonka store. It is a scene taking place at electronics retailers all across the country. "It’s like your doing the real thing, sometimes you feel like you’re out there doing it," James Taylor observed while trying out the game. His reaction explains why some gamers are calling the new Playstation, "total immersion." The supercomputer showcases state of the art high definition games, sports and movies. But here’s the problem; plagued with production delays, Sony is only sending out 200,000 of them for the entire country. So, that means each store will receive less than 25 of the PS3s. "You’ve got to do what you’ve got to do get a unit," campers kept telling us today. The scarcity of product is no doubt helping drive up demand. According to University of St. Thomas professor, Jon Sailors, who specializes in consumer behavior; "there’s a very human reaction to something we fear we might not be able to get, and the result is that we want it even more." Passion has its price, however. The new PS3 computers cost between $400 and $600 a piece. That might seem cheap to some. A few eager gamers are shelling out up to $2,000 for the Playstation 3 on the online auction site, e-Bay. In addition to Best Buy, a limited number of the Playstations will go on sale this Friday morning at Target, Wal-mart and other electronics retailers. By Pat Evans, KARE 11 News

(Copyright 2006 by KARE. All Rights Reserved.)

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