MINNEAPOLIS -- Twin Cities radio station B96 changed formats Wednesday afternoon, dumping rap and urban hip-hop for a more mainstream groove.
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The radio station told KARE 11 they are now known as 96.3 Now and will play Top 40 music. They were formerly known as the hip-hop station in the Twin Cities.
Sam Elliott, 96.3 Now program director told KARE 11 the format change is based on a change in music tastes by consumers.
"If you look at the Billboard Top 100 a year ago, 35 of the songs were hip-hop," Elliott said. "Today only four of them are."
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Four on-air personalities were also laid-off on Wednesday. One of those laid-off was DJ Peter Parker. He made the announcement of his departure on his twitter page earlier Wednesday.
The format switch officially happened at noon on Wednesday.
B96 was bought by the Pohlad family in June of 2007 for $28 million.
The station's website is down until 2 p.m. Wednesday and will open with the new address, www.963now.com.
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