GOLDEN VALLEY, Minn.-- USA TODAY's Super Bowl Ad Meter, now in its 25th year, is the gold standard of consumer ad rankings.
For 2013, the Ad Meter vote was open to more consumers than ever via an online password-protected site. Panelists rated all of the ads that aired during the game - including halftime ads for the first time this year.
This morning, Ad Meter results will be reported following the game on USATODAY.com and in the USA TODAY print edition on Monday, Feb. 4.
This morning, USA Today's Laura Petrecca joined us via satellite to tell us about this year's top five spots.
For more information about the Ad Meter, click here.
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