What women are looking for in a presidential candidate

4:45 PM, Sep 9, 2012   |    comments
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  • GOLDEN VALLEY, Minn. - In this election cycle women are a sought after voting block, but what is it that women voters are looking for in a presidential candidate?

    Minneapolis-based consulting group Ginger asked 400 women their opinions.

    Mary Van Note and Beth Perro-Jarvis from Ginger talked about the survey results on KARE 11 Today.

    They say that on the political front, the annual "What Women Want" survey found that women want a substantive, roll-up-your-sleeves chief executive officer who is ready to tackle tough problems like the economy (70 percent) and is willing to work across party lines to get the job done (63 percent). Now for the deal breakers. With a solid resume in place, Alphas indicate they could overlook personal scandal (16 percent), but lack of confidence that he or she can steer our economy is a deal breaker (34 percent).

    Ginger combined the survey results to come up with a five-ingredient recipe for the perfect president:

    1. Confidence in steering our economy
    2. Can comprise, work with the other party
    3. Has a track record of getting things done
    4. Has foreign policy expertise
    5. Prioritizes education and health care funding

    Click here for a look at the survey.

    (Copyright 2012 by KARE. All Rights Reserved. This material may not be published, broadcast, rewritten or redistributed.)

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