Twins fans still buying, despite losing records

7:29 PM, Feb 17, 2013   |    comments
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MINNEAPOLIS - In the annual rite of passage, dozens of Twins fans lined up at Target Field on Saturday to buy Twins tickets.

And that's despite the fact the team has served up two distinctly losing seasons the last two years.

"The team's lost 195 games in two seasons. I mean, that's a lot," said Kevin Smith with the Minnesota Twins.

Smith says the team is doing what it can to improve both the team's performance and the fan experience. This year, season-ticket holders will get a 10 percent discount off of food and merchandise -- among other perks.

"I don't think it's a desperate reach at all. It's just the evolution of getting people in the building to watch our games," Smith said.

At this point, the team reports an 85 percent renewal level for season-ticket holders. And those in the ticketing industry say that's rather remarkable, given the team's recent records and the fact Target Field is now in its fourth year.

"The Twins should be very proud of building a situation where they can have two terrible on-field years yet still be able to sell the amount of tickets that they sell. If they played at the Metrodome, that obviously wouldn't happen," said Michael Nowakowski with Ticket King.

As for the fans, those that lined up on Saturday said win, lose, rain or shine... they'll still rally for their team.

"It's a great place to be. It's a fun place to be, even if they're not winning, it's a fun, fun place," said Jennifer Piper.

"We're not fair-weathered fans. We just enjoy the game of baseball," added Linda Luchsinger.

(Copyright 2013 by KARE. All Rights Reserved. This material may not be published, broadcast, rewritten or redistributed.)

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