PLYMOUTH Minn. - There are billboards across the Twin Cities metro that have commuters talking. Officials at the Minnesota Department of Health say that's the point.
"We don't want to cross that line, but we aren't afraid to step close to it," said Laura Friedenberg, an MDH educator.
One billboard features a "plumber's crack" with words "Cover Your Butt" in big, bold letters. It's an edgy campaign with a serious message.
"We want people to be talking about this," says Friedenberg. "It can be an awkward thing to talk about, but hopefully they will see these and get screened."
MDH officials say 2,200 Minnesotans will be diagnosed with colon cancer and of those cases 700 could be fatal. They urge men and women 50-years an older to get a colonoscopy.
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