MINNEAPOLIS -- Danielle Bjorling grew up watching her mom bake deserts from scratch. It's a skill she's now taking to new heights with The Copper Hen Cakery, a new baked goods shop.
"We just wanted to bring a cakery to the Twin Cities area that people could connect back with the roots of the farm goodness," Danielle said.
She uses as many locally produced ingredients as possible in her cooking. She currently bakes out of her apartment but hopes to open a south Minneapolis location by spring of 2014. Once its open Danielle hopes it becomes a space where people can come enjoy a sweet dessert over wine.
With the help of her accountant husband, Chris Bjorling, the duo secured a bank loan but then got another idea.
"Since our cakery has a local focus why not use Kickstarter to help us purchase our oven," Danielle said.
With a week left to go they are less than $2,000 away from their $10,000 goal. The Copper Hen is the latest in a string of local businesses crowdsourcing their ideas.
Stephanie March, senior food and dining editor for Mpls. St. Paul Magazine, said the trend to eat and buy local has been around for years. But sites like Kickstarter provide a new twist in supporting one's favorite local business.
"I think in general people think 'I'd rather support my neighbor than some guy out in California that I don't know and can't see' and so it's community thing," March said.
But she warns this trend can also be a double edged sword. A Kickstarter campaign can be successful but a business can flop if a product has never been tested or there isn't a solid business plan.
The Copper Hen is confident the support they are getting online will translate to their shop.
"So far we've seen about 50 to 60 percent of the people supporting us are people that are outside of our network," Chris said.
The Copper Hen hasn't settled on a location yet but hopes to in the next few months.
You can help donate to the Copper Hen's Kickstater campaign by visiting their website, here.
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