MINNEAPOLIS - A group that opposes same-sex unions is taking Target to task for a promotion that they claim supports gay marriage.
Minnesota For Marriage sent out a press release Thursday blasting Target's upcoming June "Wear it with Pride" t-shirt promotion that will donate the proceeds of all sales to groups opposing a constitutional amendment banning same-sex marriage.
Ten shirts are now featured on Target's website sporting gay-friendly themes.
Minnesota for Marriage Deputy Campaign Manger Andy Parrish accuses the retailing giant of "trying to make nice" with the homosexual marriage community to make up for a donation Target made to the Tom Emmer gubernatorial campaign two years ago. That donation prompted demonstrations and a social media firestorm that took Target to task for its political stance.
Now, the shoe is on the other foot with conservatives accusing Target of playing politics.
"It's wrong for a mega-corporation to take sides in an important social issue that has nothing to do with its business objectives," Parrish wrote in a media release. "In doing so, Target has alienated the strong majority of Minnesotans who support traditional marriage. They also risk alienating the overwhelming majority of their customers in the 32 states in this country that have voted to support traditional marriage."
Minnesota for Marriage is asking members and constitutional amendment supporters for donations, to help "defeat these out-of-state millionaires and corporations who want to impose genderless marriages here in Minnesota."
Target responded to criticism over the "Wear it with Pride" campaign last week, releasing a statement that read;
Target supports inclusivity and diversity in every aspect of our business and has a long history of supporting the LGBT community through giving, volunteerism and event sponsorship and participation. Target does not believe that a constitutional fight over the issue is good for Minnesota or the state's ability to attract jobs and grow the economy. Consistent with our long-standing support of civic engagement, we are encouraging our team members to exercise their right to vote.
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