SAN FRANCISCO - Apple is expected to unveil its latest take on the iPhone Tuesday during an annual ritual that will likely cast a spotlight on the gadget maker's drive to regain market share and its sluggish pace of innovation.
In keeping with its tight-lipped ways, Apple Inc. hasn't disclosed what's on the agenda for the coming-out party scheduled to begin at 10 a.m. PDT at its Cupertino, Calif. headquarters.
Based on leaks from suppliers, it appears Apple is poised to release a less elaborate and less expensive version of the iPhone called the "5C" in an attempt to appeal to consumers too frugal or too poor to pay for the high-end model.
A new version of the top-of-the-line iPhone called the "5S" also is expected to be revealed.
Apple declined to comment.
(Copyright 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)