U of M sells 13,327 drinks in Gophers season opener

3:22 PM, Sep 12, 2012   |    comments
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MINNEAPOLIS - On Saturday, the University of Minnesota allowed beer to be available for the first time at TCF Bank Stadium.

Numbers released on Wednesday show that 13,327 beverages were sold.

There were 11,118 drinks sold in the general seating areas and 2,209 drinks sold in the premium seating areas.

Gross sales were about $111,000, but Paul Rovnak, Associate Director of Athletic Communications, says that the profit will not be known for a while.

Regents voted in July in favor of beer sales at the on-campus TCF Bank Stadium.

Regents voted 10 to 1 in favor of selling beer at the stadium. The decision is expected to bring an additional $1.5 million each year in sales and additional suite rentals.

Fans in general seating areas are able to buy alcohol from two points of purchase, both located on the west side of TCF Stadium which is farthest away from the student section.

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