NBC to live stream the Olympic closing ceremony

1:13 PM, Aug 11, 2012   |    comments
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NEW YORK - NBC has changed its plans and will stream Sunday's Olympic closing ceremony live online.

The network will still televise the ceremony in prime time on a tape-delay basis. But the network was criticized two weeks ago for delaying the opening ceremony and not streaming a version live for those who wanted it.

NBC has found during the games that live streaming of sports events has had no appreciable difference on ratings for its prime-time program, which is all tape-delayed material. NBC's ratings have been unexpectedly up from Beijing in 2008.

The closing ceremony has been described as a music-filled after-party to the games.

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